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Zinavo Technologies's avatar

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Chinwe Ohanele's avatar

Thank you for your kind words!

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Catherine K.'s avatar

I think it's interesting that China does not seem to have the same cultural pull as Japan and S. Korea, especially given what you highlighted in your earlier article about the Chinese government intentionally supporting local talent. Do you think it's just a matter of time before China is taking western audiences away from S. Korea and Japan? Or is the western (read: U.S.) stigma against China insurmountable? Also do you see China's content creation and distribution as an obstacle to African content reaching Western audiences?

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Chinwe Ohanele's avatar

This is a great question! I think there are a few things to consider. The Chinese box office is growing and the industry has definitely evolved but the primary consumers of that content are local consumers. Aside from Netflix, there doesn't seem to be an international audience for Chinese content. Without that, it is hard to have the kind of cultural influence that Japan and South Korea have. Those other countries have such significant impact because they have a lot of fans outside of their country. Soft power is a function of the communities beyond your shores that consume your content. With Japan it was largely accidental, with South Korea it seems to be more intentional. I would agree that there is a stigma attached to China and Chinese content. I think that the content being created now by Chinese filmmakers is trying to combat that to a certain degree. It will take time though. The impact of Japan and South Korea is a result of long term exposure so it might take China some time to catch up, but it isn't impossible.Lastly, I think that China is not necessarily an obstacle to African content distribution. The industries develop independently and as long as people coming to the continent are willing to deal with African countries on their own then China would not be an obstacle, but perhaps a collaborator, partner, or even mentor. There are a lot of ways that relationship could go, but only time will tell.

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